ALONG WITH NEW UNIVERSITY PARTNERS, THE COALITION IS EXPANDING TO COLLEGES ACROSS THE COUNTRY TO AVOID COLLECTIONS DURING FOOTBALL SEASON
ST. LOUIS, Oct 26, 2023 /PRNewswire/ — The nation’s leading brewer, Anheuser-Busch, the nation’s largest drunk driving relief and advocacy organization, Mothers Against Drunk Driving (MADD) and ride-sharing platform Uber are bringing their unique coalition to college communities this fall. As part of the next phase of the Decide to Ride campaign, the coalition is working with wholesaler Anheuser-Busch Leon Farmer & Company to help combat drunk driving Georgia Bulldogs 2023 football season.
The coalition’s goal is to expand its reach among consumers by taking action for the first time at a series of college football games nationwide with the core message: “If you’re drinking, don’t drive.” Choose to drive.” This joint effort will see more than 21 fans gather in the stands to raise awareness and promote road safety by providing education and ride-sharing services, including some locally available discounts on Uber- trips. According to an internal campaign study developed by the coalition, consumers who are aware of the campaign are 40 percent more likely to avoid drunk driving by using a ride-sharing app to get to and from their destinations safely.
“Anheuser-Busch has promoted a culture of responsible drinking for over a century, and we know more needs to be done. Expanding Decide to Ride into college communities aims to promote alcohol safety where we can have the greatest impact,” said Cesar Vargas, chief external affairs officer for Anheuser-Busch. “Football season is a time when where fans come together. To ensure a more cheerful future for everyone, it is imperative that we help college football fans get home safely. That’s who we are, and that’s what this coalition is about.”
Georgia’s Decide to Ride campaign has been running throughout the season and will remind fans to plan safe rides in advance when traveling to Jacksonville this weekend University of Florida vs. University of Georgia Game on Saturday, October 28th (Alligators vs. Bulldogs, 3:30 p.m. ET). At the game, fans can also look forward to digital creative and promotions that bring the campaign’s message to life and encourage everyone to get home safely.
“As Dawg fans travel to Jacksonville for the annual Georgia-Florida game, we encourage everyone who plans to drink to also have a plan to get home safely,” said Gov. Brian Kemp. “Don’t let a weekend you always remember fondly end in tragedy. Be responsible and never drink and drive.”
Over the past 35 years, Anheuser-Busch and its network of independent wholesale partners have invested more than $1 billion in community-based programs and initiatives to prevent underage drinking, drunk driving and other harmful use of alcohol. This includes an investment of nearly $14 million since 1999 to support social norms compliance programs that reduce alcohol harm and improve protective behavior on college campuses. In 2021, Anheuser-Busch wholesalers also participated in alcohol education programs with 185 colleges and universities.
“Drunk driving incidents can have serious consequences. That’s why we’re committed to partnering with Anheuser-Busch. MADDand Uber to help protect our Bulldog family from traffic accidents,” said Win Stewart, CEO of Bibb Distributing. “This season, we hope our community will join this important initiative and take steps to ensure that those around you are never left behind.”
“As college sports bring together students, friends and family from across the country, MADD wants everyone who attends game day to have fun! Please remember that it is against the law to drink alcohol under the age of 21. If you choose to consume alcohol, leave the keys at home and plan a safe journey before your first drink – appoint a driver who doesn’t drink, use ride-sharing or public transport,” said Tess Rowland, national president of MADD.
“We are proud to continue our collaboration with Anheuser-Busch MADD “To remind fans to choose to drive,” said Kristin Smith, head of traffic safety policy at Uber. “There is never a reason to drive while impaired, especially with services like Uber, which studies show are helping to reduce traffic fatalities in our country.” Communities. Leading up to the fall football season, we want to make it easy for everyone to decide to ride.”
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a more joyful future. We’re always looking for new ways to meet life’s moments, dream big, advance our industry, and make a meaningful impact on the world. We hope to build a future that everyone can celebrate and share. For more than 165 years, Anheuser-Busch has continued the tradition of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. We’re home to some of America’s most popular beer brands and beyond, including Michelob ULTRA, Cutwater ghosts, Stella Artois, Budweiser and Bud Light, as well as a range of regional brands that offer beer drinkers a selection of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
AROUND Mothers Against Drunk Driving (MADD)
Mothers Against Drunk Driving® (MADD) is the nonprofit leader of a movement to create a nation of #NoMoreVictims of impaired driving. By working to end drink and drug driving, MADD has helped reduce drunk driving deaths by more than 50% and saved more than 400,000 lives. The organization is vocal about justice for victims, new laws and new technologies, including the implementation of car technology in every vehicle that prevents impaired driving. MADD In addition, the company has provided free supportive services to nearly one million drunk and drugged driving victims through local victim advocates and the 24-hour victim hotline at 1-877-MADD-HELP. For more information or to make a donation, visit https://madd.org/ and follow MADD on Facebook, Instagram, Twitter, Tick tockLinkedIn and YouTube.
ABOUT UBER
Uber’s mission is to create opportunity through movement. We started in 2010 by solving a simple problem: How do you get access to a ride with the push of a button? More than 39 billion rides later, we’re developing products to get people closer to their destination. By transforming the way people, food and things move across cities, Uber is a platform that opens up new possibilities for the world.
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SOURCE Anheuser-Busch
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